Apple Vision Pro

If you know anything about me, you know the two things that test my resistance are bike shops and the Apple stores. So, over the weekend, I found myself in the local Apple store and chatted with the guy serving me. The discussion led to the Vision Pro. With a bit of time on my hands, I agreed to a quick 15-minute demo.

I wear progressive lenses with a pretty complex prescription, so the first potential hurdle was getting the optical inserts set up and whether they would even support my prescription. Apple has an in-store machine that will measure your existing eyewear, so you don’t need to have your prescription details. That worked incredibly quickly, and the store will even mail you the settings for later use.

The headset is quite a bit smaller and lighter than I expected – I have owned the last few iterations of the Meta headset, and they’re much bigger. The device feels well-engineered, and the materials feel the quality you’d expect on a $3500 device.

I only had a quick 15-minute scripted demo, so I didn’t have much time for free play, but here are the things that really jumped out at me.

Ergonomics – It may help that I’m a long-time Apple user, but the user interface felt incredibly natural – after just the briefest of explanations, I could open, close, move, resize windows, zoom, and scroll. This in itself is incredible for a couple of reasons:

  • There are no hand controllers – you just use your eyes to select things on the screen and your fingers to perform operations
  • The accuracy is pretty impressive, considering what is going on here.

With one exception – you have to use the watch-like bezel on the headset for specific operations – there has to be a good reason for this departure from the hand gesture UI – I just can’t think what it is.

Video and audio quality – the regular UI is really nice – if you’re used to having one or more big curved monitors on your desk – you will be at home. Where things get really amazing is the 3-D immersive video. The demo movies were on par with a recent trip to the Sphere in Las Vegas – parts of your brain really are tricked into thinking that you are there, inside the movie. There were a couple of demos of sports games. I think this could be an opportunity for Apple – for the real sports aficionado – the sticker price probably won’t be a significant obstacle – I just don’t know how many broadcasts take advantage of the technology today – if the EPL gets on board. I will have to take a second look! Watching regular TV and movies – I’m less certain about that – those things are relatively social activities and I can’t imagine households buying multiple headsets.

For me, the question remains—would I buy it, and more importantly, would I use it? The short answers are —no, I didn’t buy one, and no, I don’t think I would use it. I can say this with some certainty as I bought the last couple of iterations of the Meta headsets and stopped using them after about a month.

The longer answer is less certain. I’d love a more extended session with a keyboard and mouse pad and determine if it could be used for work. My current office setup is nice, and the cost easily exceeds the price of a Vision Pro. The problem with the work use cases is that Apple really caters to creative workers – designers and developers – both need decent power on their desktops. The Pro is M2 powered but specced like a mid-range laptop – if you are doing builds, video encoding, etc., that probably isn’t going to be enough given the horsepower needed to deliver the Pro UX. So you’re likely going to have your regular laptop/desktop and use the Vision as the display – that is currently supported, but I didn’t play with that feature – I think that could be pretty neat. I have a few Apple (and other) machines in my office and use virtual displays regularly.

I think AR/VR’s time will come as the technology evolves and the use cases and killer applications become more apparent. What we see with the first version of Vision Pro and Meta’s latest offering are incremental steps in a revolution in human/computer interaction. I’m looking forward to a longer demo and to see what version 2.0 looks like.

Goodbye UP3

  

My most recent Jawbone UP3 replacement finally gave up the ghost. It lasted 17 weeks – better than the previous 3 but failed with the same issue as the other 3. I’m not even going to waste time trying to get a replacement or refund – Jawbone have wasted too much of my time already. Great software; good tech support but shitty hardware.

I’ll probably take a look at the new Apple watch when it comes out later this year but any recommendations for fitness trackers are welcome. Must have heart rate and sleep tracking.

UP3 take 3

 Jawbone UP3 Band
 I pre-paid for the much anticipated UP3 band in December 2014, was dissapointed with the release delay and the downgrade from waterproof to splashproof but opted for the discount vs get my money back because I thought it was worth waiting for and worth waiting for Jawbone to get it right. I was dissapointed when my first band failed after just 6 weeks, more so  when the second band failed for exactly the same reason after just 3 months; as did my Wife’s first band after 3 months. After all this I decided enough was enough – I gave Jawbone a chance to explain how they have addressed the expanding case design issue. They didn’t even accept that it was a known issue so I demanded my money back – afer explaing the design flaw to a couple of tech support assistants and one manager I was told they wouldn’t be able to  give me a refund as my original purchase was beyond the 60 day limit and all they could do was send me a replacement. I couldn’t find that time limit easily in their returns policy.

So here I am after 6 months with my 3rd band and my wife with her 2nd band expecting both to fail before Ground Hog Day – essentially a reluctant customer. As most marketers know – if there’s one thing worse than a non customer  – it’s a reluctant customer.

Here’s the thing – the band (aside from previously mentioned design flaw) is very good – it does everything I want in the right form-factor. I think the iOS software is the best on the market in my opinion and they’ve done a decent job of iterating the band software to extend batery life and make sleep tracking easier. Their customer service rocks – they’ve never hesitated to process a return and done it very quickly each time – I suspect practice has made them good at this.

My message to  Jawbone – you can do better than this; you have to do beter than this – it’s a very competitive market. Redesign the band casing / battery, make it waterproof as you orginally claimed and give your loyal but possible reluctant customers and free / cheap upgrade path.