“First they ignore you, then they laugh at you, then they fight you, then they produce lame marketing videos, then you win.”
– with apologies to the late Mahatma Gandhi.
Actually, I’d say if your competitors are producing videos at the rate that the Websphere marketing team are producing them about JBoss I think you can safely conclude that they’ve given up all hope competing with products and technology. The latest almost makes me feel a little embarrassed for the Websphere team. How the mighty have fallen.