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	<title>Rich Sharples&#039; Blog &#187; Middlware</title>
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	<description>Musings on the world of software from the sharp end of the long tail</description>
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		<title>Rise and Fall</title>
		<link>http://blog.softwhere.org/archives/36</link>
		<comments>http://blog.softwhere.org/archives/36#comments</comments>
		<pubDate>Wed, 05 Mar 2008 15:45:25 +0000</pubDate>
		<dc:creator>sharps</dc:creator>
				<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[J2EE]]></category>
		<category><![CDATA[java]]></category>
		<category><![CDATA[Java EE]]></category>
		<category><![CDATA[JBoss]]></category>
		<category><![CDATA[Middlware]]></category>
		<category><![CDATA[Red Hat]]></category>

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		<description><![CDATA[If you work in the IT / software industry and unless you&#8217;ve been shipwrecked on a deserted island for the last 5 years you have probably followed the rise of JBoss. I have tracked them very closely as a competitor. Founded in 2001; JBoss proved the commercial Open Source model, disrupted the incumbents in an [...]]]></description>
			<content:encoded><![CDATA[<p>If you work in the IT / software industry and unless you&#8217;ve been shipwrecked on a deserted island for the last 5 years you have probably followed the rise of <a href="http://jboss.com/">JBoss</a>. I have tracked them very closely as a competitor. Founded in 2001; JBoss proved the commercial Open Source model, disrupted the incumbents in an aggressively contested market and provided great entertainment.</p>
<p>When <a href="http://www.redhat.com/about/news/prarchive/2006/jboss.html">Red Hat acquired JBos</a>s in 2006 &#8211; it seemed like a good fit. Red Hat we&#8217;re similarly successful in proving that Commercial and Open Source can be used in the same sentence; did its bit (along with the rest of the Linux community) to disrupt incumbents. But what happened next was unexpected to some but rather predictable; JBoss lost it&#8217;s <a href="http://www.urbandictionary.com/define.php?term=mojo">Mojo.</a></p>
<p>Why was this predictable ? Well JBoss (like any other successful startups) worked it&#8217;s exit strategy really well &#8211; they raised the volume on their marketing efforts; leveraged the personality cult that built up around some of it&#8217;s key staffers (<a href="http://marcf.blogspot.com/">Marc Fleury</a>, <a href="http://bill.burkecentral.com/">Bill Burke</a>, <a href="http://blog.hibernate.org/Bloggers/Gavin;jsessionid=07B5742FBEEDDFB652AC2F7244D8D408">Gavin King</a>, to mention a few). Basically &#8211; they sold when they we&#8217;re at the top of their game (and I&#8217;m talking about perception here). Post acquisition &#8211; integration takes it&#8217;s toll; people leave, productivity takes a hit and most importantly &#8211; things go deathly quiet &#8211; the buzz that made JBoss such an attractive acquisition to it&#8217;s suitors died off. Maintaining the kind of pre-acquisition momentum just isn&#8217;t a priority post acquisition &#8211; certainly compared to the hard work of integrating one organization into another.</p>
<p>If you&#8217;ve been in this industry for any amount of time &#8211; I&#8217;m sure you&#8217;ve seen this scenario play out before &#8211; it&#8217;s very common &#8211; too many examples to point to. Bucking the trend and maintaining momentum post acquisition is tough and there are too few examples to point to; more&#8217;s the pity.</p>
<p>So, did all the good people leave JBoss ? Nope &#8211; probably not (though some did); did the technology suddenly become uncompetitive ? Nope. Did the competition seize the moment ? Maybe &#8211; <a href="http://www.google.com/url?sa=t&amp;ct=res&amp;cd=3&amp;url=http%3A%2F%2Fglassfish.java.net%2F&amp;ei=kL7OR-zxHIL8gQSauZiBDw&amp;usg=AFQjCNEZ2XezuzgorYJHdL-GTLFLnjPOfA&amp;sig2=C-0gUm9KIUj4T8OBUjE5fA">GlassFish</a> has certainly done it&#8217;s best to fill the vacuum. But fundamentally, I agree with <a href="http://blogs.cnet.com/8301-13505_1-9885352-16.html?tag=more">Matt Assay</a> &#8211; I&#8217;m sure JBoss is still healthy and active; with the caveat that they really need to pick up the momentum this year. For another perspective (and one I don&#8217;t necessarily agree with) &#8211; <a href="http://blogs.zdnet.com/open-source/?p=2079">ZDNet&#8217;s Dana Blankenhorn &amp; Paula Rooney</a> have written the acquisition off as a failure &#8211; though they do make an interesting, cautionary point about acquiring Open Source companies in general.</p>
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