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	<title>Rich Sharples&#039; Blog &#187; CogHead</title>
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	<link>http://blog.softwhere.org</link>
	<description>Musings on the world of software from the sharp end of the long tail</description>
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		<title>Head in the Cloud</title>
		<link>http://blog.softwhere.org/archives/106</link>
		<comments>http://blog.softwhere.org/archives/106#comments</comments>
		<pubDate>Tue, 15 Apr 2008 14:55:37 +0000</pubDate>
		<dc:creator>sharps</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[CogHead]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SaaS]]></category>

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		<description><![CDATA[A couple of related articles hit my (nicely organized) feed reader this morning. First, Tim Bray paints a bleak picture of Google&#8217;s Developer Platform &#8211; some concerns I shared earlier. Meanwhile CogHead are in the news with their Open Definition model &#8211; an attempt to build an open and collaborative environment for CogHead customers. Interesting [...]]]></description>
			<content:encoded><![CDATA[<p>A couple of related articles hit my (<a href="http://blog.softwhere.org/archives/94">nicely organized</a>) feed reader this morning. First, <a href="http://www.tbray.org/ongoing/When/200x/2008/04/09/Google-Users-API">Tim Bray</a> paints a bleak picture of Google&#8217;s Developer Platform &#8211; some <a href="http://blog.softwhere.org/archives/98">concerns I shared</a> earlier. Meanwhile CogHead are <a href="http://www.news.com/8301-10784_3-9916413-7.html?tag=nefd.top">in the news</a> with their Open Definition model &#8211; an attempt to build an open and collaborative environment for CogHead customers. Interesting but CogHead is still fundamentally a sharecropping model &#8211; once you&#8217;ve committed to CogHead &#8211; your stuck with it. I&#8217;m not saying that&#8217;s all bad. It&#8217;s a tradeoff &#8211; leverage CogHead&#8217;s f5g awesome platform but box yourself in. Sound familiar ?</p>
<p>It&#8217;s interesting that we&#8217;re seeing (at least) three models emerge :</p>
<ul>
<li> Amazon&#8217;s utility computing approach (they&#8217;re fundamentally a bandwidth, MIPS and storage utility) &#8211; you choose what platform you want to write to (Linux, Java, etc.);</li>
<li>the proprietary SaaS platform approach (SalesForce, CogHead &#8211; sorry guys). You trade convenience, agility for complete dependence on the vendor.</li>
<li>a hybrid &#8211; Google App Engine, Facebook. I don&#8217;t think these hybrids have anywhere near the ability to lock you in as much as the true SaaS platforms. For example &#8211; Google is based on Python, Django &#8211; if you&#8217;re smart you won&#8217;t get locked in. Many facebook apps. also support other &#8216;distributions&#8217; &#8211; so it isn&#8217;t really a sharecropping model.</li>
</ul>
<p>As I see it &#8211; the only thing that might lock you in to Google and Facebook&#8217;s model is convenient access to their huge customer base &#8211; that&#8217;s what they&#8217;re selling. Take it or leave it.</p>
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