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	<title>Rich Sharples&#039; Blog &#187; amazon</title>
	<atom:link href="http://blog.softwhere.org/tag/amazon/feed" rel="self" type="application/rss+xml" />
	<link>http://blog.softwhere.org</link>
	<description>Musings on the world of software from the sharp end of the long tail</description>
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		<title>Vacation Reading List</title>
		<link>http://blog.softwhere.org/archives/613</link>
		<comments>http://blog.softwhere.org/archives/613#comments</comments>
		<pubDate>Sun, 21 Dec 2008 16:37:04 +0000</pubDate>
		<dc:creator>sharps</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[anathem]]></category>
		<category><![CDATA[audible]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[numerati]]></category>
		<category><![CDATA[outliers]]></category>

		<guid isPermaLink="false">http://blog.softwhere.org/?p=613</guid>
		<description><![CDATA[I haven&#8217;t actually read a book, any book for about 5 years. I use audio books exclusively &#8211; from iTunes or Audible. The main reason is convenience &#8211; I find I can listen to an Audio book much more frequently than I can dip into paperback. Driving, walking, at the gym, loading the dishwasher. I [...]]]></description>
			<content:encoded><![CDATA[<p>I haven&#8217;t actually read a book, any book for about 5 years. I use audio books exclusively &#8211; from iTunes or Audible. The main reason is convenience &#8211; I find I can listen to an Audio book much more frequently than I can dip into paperback. Driving, walking, at the gym, loading the dishwasher. I can also carry around 5 or 6 books on my iPhone. As such I get through a lot of (audio) books. I&#8217;ve just finished Neal Stephenson&#8217;s Anathem (<a href="http://www.amazon.com/Anathem-Neal-Stephenson/dp/0061474096">Amazon</a>, <a href="http://www.audible.com/adbl/site/products/ProductDetail.jsp?productID=BK_AREN_000841&amp;BV_UseBVCookie=Yes">Audible</a>) which is a monster at almost 1000 pages &#8211; carrying around such a hefty tome and actually finding time to read it have been tough, as such I may never have finished it. Which would&#8217;ve been a shame.</p>
<p>Audio books aren&#8217;t perfect &#8211; anything with formulas or diagrams doesn&#8217;t work so well (though publishers usually provide an link to online content in these cases) and the range of avalable titles is still behind your favourite online book store.</p>
<p>Anyway, I&#8217;ve just downloaded my Christmas vacation reading list which at the moment looks a bit dry so I&#8217;m looking to add some fiction or something on US history &#8211; recommendations gratefully received :</p>
<ul>
<li><a href="http://blogs.forrester.com/groundswell/">Groundswell</a> by Carlene Li and Josh Bernoff of Forrester Research.</li>
<li><a href="http://thenumerati.net/">The Numerati</a> by Stephen Baker</li>
<li><a href="http://www.gladwell.com/outliers/index.html">Outliers</a> by Malcolm Gladwell</li>
</ul>
<p>So what&#8217;s on your Christmas reading list ?</p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fblog.softwhere.org%2Farchives%2F613&amp;title=Vacation%20Reading%20List" id="wpa2a_2"><img src="http://blog.softwhere.org/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<item>
		<title>Tab Sweep &#8211; The Cloud</title>
		<link>http://blog.softwhere.org/archives/205</link>
		<comments>http://blog.softwhere.org/archives/205#comments</comments>
		<pubDate>Tue, 24 Jun 2008 02:45:16 +0000</pubDate>
		<dc:creator>sharps</dc:creator>
				<category><![CDATA[TabSweep]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[ec2]]></category>
		<category><![CDATA[gmail]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[JBoss]]></category>
		<category><![CDATA[SaaS]]></category>

		<guid isPermaLink="false">http://blog.softwhere.org/?p=205</guid>
		<description><![CDATA[Office neighbour Aaron Darcy chatting with Cote from Redmonk about our JBoss on Amazon EC2 beta. No sooner was the ink dry on the annoucement &#8211; the JBoss Portal team show you how to get JBoss Portal running in the cloud as well &#8211; which, as you would expect, is like running JBoss Portal anywhere [...]]]></description>
			<content:encoded><![CDATA[<p>Office neighbour <a href="http://www.redmonk.com/cote/2008/06/20/jboss-in-the-cloud-ec-2-the-video/">Aaron Darcy chatting with Cote from Redmonk</a> about our JBoss on Amazon EC2 beta.</p>
<p>No sooner was the ink dry on the annoucement &#8211; the JBoss Portal team show you how to get J<a href="http://blog.jboss-portal.org/2008/06/jboss-portal-on-amazon-ec2.html">Boss Portal running in the cloud</a> as well &#8211; which, as you would expect, is like running JBoss Portal anywhere else.</p>
<p>Our friends at Hyperic have created a nice dashboard for monitoring the cloud : <a href="http://www.cloudstatus.com/">CloudStatus</a> &#8211; which I presume is all based on <a href="http://www.rhq-project.org/">RHQ</a> &#8211; if so <a href="http://www.redhat.com/jboss_on/">JON 2.0</a> managing JBoss in the cloud can&#8217;t be far behind.</p>
<p>One interesting problem of on-demand utility computing &#8211; is knowing where you <a href="http://blog.jamesurquhart.com/2008/06/follow-law-computing.html">application is running</a> or legally can run &#8211; will you need an export control license as your application <a href="http://raoulteeuwen.blogspot.com/2008/05/being-greener-by-following-moon.html">follows the moon</a> ? Which country&#8217;s data privacy legislation do you need to comply with as your application is migrated to where the cheap computing power is ?</p>
<p>Meanwhile &#8211; Google <a href="http://www.australianit.news.com.au/story/0,24897,23910997-15306,00.html">just won its largest GMail migration</a> from Outlook/ Exchange &#8211; 1.5 million mailboxes. Now Google has to determine if it&#8217;s worth moving the cloud closer to the users to reduce international bandwidth requirements.</p>
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		</item>
		<item>
		<title>Nephological News</title>
		<link>http://blog.softwhere.org/archives/193</link>
		<comments>http://blog.softwhere.org/archives/193#comments</comments>
		<pubDate>Tue, 17 Jun 2008 12:01:21 +0000</pubDate>
		<dc:creator>sharps</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[ec2]]></category>
		<category><![CDATA[JBoss]]></category>

		<guid isPermaLink="false">http://blog.softwhere.org/?p=193</guid>
		<description><![CDATA[I&#8217;ve been involved in middleware long enough to remember when it could easily cost $75k just to get up and running with a Java application server (hardware and software licenses). How far things have come &#8211; as of today you can use Amazon EC2 to run JBoss instances so your capital investment is approximately zero; [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been involved in middleware long enough to remember when it could easily cost $75k just to get up and running with a Java application server (hardware and software licenses). How far things have come &#8211; as of today you can use <a href="http://intranet.corp.redhat.com/ic/intranet/outside.html?url=http%3a%2f%2fwww%2eamazon%2ecom%2fec2">Amazon EC2</a> to run <a href="http://www.redhat.com/jboss/platforms/application/">JBoss</a> instances so your capital investment is approximately zero; aside from a one time setup fee &#8211; you just pay by the instance / hour and *that* won&#8217;t break the bank.</p>
<p>You can <a href="http://www.redhat.com/solutions/cloud/">learn and or sign-up here</a> &#8211; have your credit card handy <img src='http://blog.softwhere.org/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fblog.softwhere.org%2Farchives%2F193&amp;title=Nephological%20News" id="wpa2a_6"><img src="http://blog.softwhere.org/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		</item>
		<item>
		<title>Head in the Cloud</title>
		<link>http://blog.softwhere.org/archives/106</link>
		<comments>http://blog.softwhere.org/archives/106#comments</comments>
		<pubDate>Tue, 15 Apr 2008 14:55:37 +0000</pubDate>
		<dc:creator>sharps</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[CogHead]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SaaS]]></category>

		<guid isPermaLink="false">http://blog.softwhere.org/?p=106</guid>
		<description><![CDATA[A couple of related articles hit my (nicely organized) feed reader this morning. First, Tim Bray paints a bleak picture of Google&#8217;s Developer Platform &#8211; some concerns I shared earlier. Meanwhile CogHead are in the news with their Open Definition model &#8211; an attempt to build an open and collaborative environment for CogHead customers. Interesting [...]]]></description>
			<content:encoded><![CDATA[<p>A couple of related articles hit my (<a href="http://blog.softwhere.org/archives/94">nicely organized</a>) feed reader this morning. First, <a href="http://www.tbray.org/ongoing/When/200x/2008/04/09/Google-Users-API">Tim Bray</a> paints a bleak picture of Google&#8217;s Developer Platform &#8211; some <a href="http://blog.softwhere.org/archives/98">concerns I shared</a> earlier. Meanwhile CogHead are <a href="http://www.news.com/8301-10784_3-9916413-7.html?tag=nefd.top">in the news</a> with their Open Definition model &#8211; an attempt to build an open and collaborative environment for CogHead customers. Interesting but CogHead is still fundamentally a sharecropping model &#8211; once you&#8217;ve committed to CogHead &#8211; your stuck with it. I&#8217;m not saying that&#8217;s all bad. It&#8217;s a tradeoff &#8211; leverage CogHead&#8217;s f5g awesome platform but box yourself in. Sound familiar ?</p>
<p>It&#8217;s interesting that we&#8217;re seeing (at least) three models emerge :</p>
<ul>
<li> Amazon&#8217;s utility computing approach (they&#8217;re fundamentally a bandwidth, MIPS and storage utility) &#8211; you choose what platform you want to write to (Linux, Java, etc.);</li>
<li>the proprietary SaaS platform approach (SalesForce, CogHead &#8211; sorry guys). You trade convenience, agility for complete dependence on the vendor.</li>
<li>a hybrid &#8211; Google App Engine, Facebook. I don&#8217;t think these hybrids have anywhere near the ability to lock you in as much as the true SaaS platforms. For example &#8211; Google is based on Python, Django &#8211; if you&#8217;re smart you won&#8217;t get locked in. Many facebook apps. also support other &#8216;distributions&#8217; &#8211; so it isn&#8217;t really a sharecropping model.</li>
</ul>
<p>As I see it &#8211; the only thing that might lock you in to Google and Facebook&#8217;s model is convenient access to their huge customer base &#8211; that&#8217;s what they&#8217;re selling. Take it or leave it.</p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fblog.softwhere.org%2Farchives%2F106&amp;title=Head%20in%20the%20Cloud" id="wpa2a_8"><img src="http://blog.softwhere.org/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		</item>
		<item>
		<title>Competition is a good thing</title>
		<link>http://blog.softwhere.org/archives/98</link>
		<comments>http://blog.softwhere.org/archives/98#comments</comments>
		<pubDate>Tue, 08 Apr 2008 11:38:40 +0000</pubDate>
		<dc:creator>sharps</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[amazon]]></category>

		<guid isPermaLink="false">http://blog.softwhere.org/?p=98</guid>
		<description><![CDATA[Yesterday Google announced Google App Engine &#8211; essentially a competitor to AWS (Amazon Web Services) providing storage, execution and secure, reliable &#8220;web I/O&#8221;. Right now &#8211; you have to write your apps. in Python;but  they also provide Django (web app framework for Python) &#8211; which is pretty neat from the little I&#8217;ve seen of it. [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday Google announced <a href="http://code.google.com/appengine/">Google App Engine</a> &#8211; essentially a competitor to AWS (<a href="http://blog.softwhere.org/wp-admin/http/www.amazon.com/gp/browse.html?node=3435361">Amazon Web Services</a>) providing storage, execution and secure, reliable &#8220;web I/O&#8221;. Right now &#8211; you have to write your apps. in Python;but  they also provide <a href="http://www.djangoproject.com/">Django </a>(web app framework for Python) &#8211; which is pretty neat from the little I&#8217;ve seen of it. Looks like they also provide some additional hooks for using Google&#8217;s auth. and mail services &#8211; which I guess could be Google&#8217;s attempt to make these cool new apps. &#8220;Google only Apps.&#8221;.</p>
<p>Potential Evilness aside, this is a pretty exciting time if you&#8217;re developing an app. for the Web &#8211; the cost of deploying / hosting your cool idea is no longer a hurdle. Competition is a good thing.</p>
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