As I’ve said before, success in the new ‘adoption led’ era of software is about maintaining a great experience - like this example. I don’t care whether Rob is a paying customer or not today - what I do care about is his future potential to influence - multiply that by 20 million. Let’s hope […]
Tag Archive 'adoption'
Gradual Engagement
Posted in Marketing, Technology, open source on Mar 26th, 2008
This is article explains the shortcomings of the way web application providers typically engage potential customers - ie. the web form. I wonder how much time people spend filling in these dumb forms (never to return to the site) - what a waste - for all concerned. The article got me thinking about technology adoption […]