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Tag Archive 'adoption'

Crazy Great Software

As I’ve said before, success in the new ‘adoption led’ era of software is about maintaining a great experience - like this example. I don’t care whether Rob is a paying customer or not today - what I do care about is his future potential to influence - multiply that by 20 million. Let’s hope […]

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Gradual Engagement

This is article explains the shortcomings of the way web application providers typically engage potential customers - ie. the web form. I wonder how much time people spend filling in these dumb forms (never to return to the site) - what a waste - for all concerned. The article got me thinking about technology adoption […]

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