Musings on the world of software from the sharp end of the long tail
Posted in Marketing on May 12th, 2008
Via Seth Godin – I had a quick play with brandtags.net – an interesting way for the masses to describe popular brands using tags. I’ve asked Noah to add Red Hat – because a) I wonder if we have any visibility outside the tech sector; and b) I’d like to know what people think Red [...]
Posted in Business, Marketing, open source on Apr 11th, 2008
In my (albeit short) experience of building a business based on Open Source; I’ve realized that demand generation is much more consumer (or individual) oriented – hence traditional marketing is no longer sufficient. An adoption-led market needs passionate consumers. Offering great products is a start; but investing in your community and building passion for your [...]
Posted in Marketing, open source, Technology on Mar 26th, 2008
This is article explains the shortcomings of the way web application providers typically engage potential customers – ie. the web form. I wonder how much time people spend filling in these dumb forms (never to return to the site) – what a waste – for all concerned. The article got me thinking about technology adoption [...]
Via Seth Godin’s blog this morning. This video is a really clever ad. for London Transport – very effective. Oh, and it’s clean, safe for work / children and you do need the audio on.