Musings on the world of software from the sharp end of the long tail
Posted in Marketing on May 12th, 2008
Via Seth Godin - I had a quick play with brandtags.net - an interesting way for the masses to describe popular brands using tags. I’ve asked Noah to add Red Hat - because a) I wonder if we have any visibility outside the tech sector; and b) I’d like to know what people think Red […]
Posted in Business, Marketing, open source on Apr 11th, 2008
In my (albeit short) experience of building a business based on Open Source; I’ve realized that demand generation is much more consumer (or individual) oriented - hence traditional marketing is no longer sufficient.
An adoption-led market needs passionate consumers. Offering great products is a start; but investing in your community and building passion for your technology […]
Posted in Marketing, Technology, open source on Mar 26th, 2008
This is article explains the shortcomings of the way web application providers typically engage potential customers - ie. the web form. I wonder how much time people spend filling in these dumb forms (never to return to the site) - what a waste - for all concerned. The article got me thinking about technology adoption […]
Via Seth Godin’s blog this morning. This video is a really clever ad. for London Transport - very effective. Oh, and it’s clean, safe for work / children and you do need the audio on.