Gradual Engagement
Mar 26th, 2008 by sharps
This is article explains the shortcomings of the way web application providers typically engage potential customers - ie. the web form. I wonder how much time people spend filling in these dumb forms (never to return to the site) - what a waste - for all concerned. The article got me thinking about technology adoption in general and how you go from download / trial to monetization without scaring people away before they’ve had chance to form an opinion of your site / application / service. I like the term Gradual Engagement. But giving the process a name doesn’t make success any more likely. There’s a difficult balance between the successful diffusion of innovation and ‘capturing’ prospects. Still - I like the term - gradual engagement.
