Sowing Seeds
Apr 11th, 2008 by sharps
In my (albeit short) experience of building a business based on Open Source; I’ve realized that demand generation is much more consumer (or individual) oriented - hence traditional marketing is no longer sufficient.
An adoption-led market needs passionate consumers. Offering great products is a start; but investing in your community and building passion for your technology and brand is equally important.
The thing is - it takes time. The community you’re nurturing today are the buyers and technology decision makers you need in two to three years time. Adoption takes time but scales well; hard-selling is quick but hard to scale.
[...] I’ve said before, success in the new ‘adoption led’ era of software is about maintaining a great [...]